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Digital Marketing Interview Questions and Answers

Frequently asked Interview Question and Answer in Digital Marketing suites for both Freshers and Experienced Candidates.

1. How are you working to explain digital marketing?

Digital marketing is all about brand marketing tactics via the online channels. It comprises various methods and techniques like SEO, SEM, Link building, Email marketing, PPC etc.

2. In what segments you canister categorize digital marketing?

Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing the period can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

Inbound marketing positions to the method whereby one canister take up the assistance of e-books, social media, newsletters, webinars as well as the increase in the number of clicks on the links.

This benefits a customer to learn regarding the company and all the products offered by it.

If you like to get more details on Inbound marketing

Outbound Marketing is a marketing piece that deals with success out to the potential buyers through the digital platforms, calls, email and placing advertisements.

3. What is SEO? What is keyword and how imperative it is in SEO?

Search Engine Optimization (SEO) is a method in digital marketing that allows increasing the website traffic value through organic search engine results.

The digital marketing uses the keyword for the user suitability when searching to find specific information on a search engine. For a better ranking in SEO, keywords are imperative and the place of applying keywords in content will reflect site ranking too.

4. What is on-page and off-page optimization?

On page optimization directly holders with the structure and content of a site however off page optimization boosts the search engine ranking by fetching external links to point back to it.

5. Explain what is a keyword in digital marketing? How important remains it from the point of SEO?

Keyword in digital marketing is the word that a employee’s or person enters into a search engine to find specific information.

From SEO opinion, for better page ranking keywords are very crucial. How and anywhere you have used the keywords will reflect your site ranking.

6. Explain what is ( PPC ) Pay Per Click advertising?

Pay Per Click also recognised as Cost Per Click, is a method used to direct traffic to websites.  In this technique, advertisers pay the publisher when the ad is clicked. In other words it is the amount spent to get an advertisement clicked.

7. Mention what are the primary models for determining Pay-Per-Click?

The primary models for determining Pay-Per-Click are

  • Flat rate PPC:

In this style of model, both editor and advertiser agree to a fixed amount that will be paid for each click. In utmost time, the publisher has a rate card for PPC plan based on different parts of their website or network.   The amount contrasts as per the content that generally attracts more or less people.

  • Bid based PPC :

In this style of model, the publicist competes with other publicists in a private auction hosted by a publisher.  The publicist will inform publisher for the maximum amount of offer he is willing to pay.

8. Explain what is Google Adwords?

Google Adwords is the single utmost popular PPC advertising system in the world.   It works arranged Pay per click model.

The AdWords platform allows the business to create ads that look on Google search engine and their further properties.

9. Mention what is an in effect PPC keyword should be like?

An in effect PPC keyword should be

  • Relevant : List out the beset keywords
  • Exhaustive : Apart from greatest popular keywords it must include the long tail of search
  • Expansive: PPC is iterative, then the keyword list should be constantly budding and adapting

10. Mention what are the key essentials to optimize the conversion rates per PPC?

Conversion rate is nobody but to bring more visitors to your site.  To growth the conversion rates you have to focus on following things

  • Write compelling content on your site that is relevant to the keyword or search query
  • Maintain a high degree of relevance between your ads and corresponding landing pages
  • The webpage should easy registering process, signing up for a newsletter or making a purchase
  • Check design of your landing page which should have right combination of color, layout and GUI to attract more customers

11. What should be the approach for effective Pay Per Click campaings?

For effective Pay Per Click campaign, you need to do following things

  • Add more PPC keywords:By adding more keywords that are relevant to your business, you can expand the reach of your pay per click
  • Split Ad groups:By splitting up your ad groups into smaller and more relevant ad groups, you can improve click-through-rate (CTR)
  • Review costly PPC keywords: Review expensive and underperforming keywords
  • Refine landing page: To align with individual search queries modify the content and call-to-action of your landing page
  • Add negative keywords: To improve campaign relevancy and reduce wasted spend, add non-converting terms /negative keywords. ( When search with that keyword, it will not show your website/content)

12. List out some of the useful online marketing tools?

Some of the useful online marketing tools are

  • Google Analytics
  • Digital point keyword tracker
  • Crazy egg heat maps
  • Keyword discovery
  • StumbleUpon
  • XML Sitemap Generator
  • Favicon generator
  • SubmitExpress Link Popularity

13. What are the different types of SEO Practices?

The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO. White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abide by the Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns

Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms. Obviously Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for

14. Why is online marketing preferred more than offline marketing?

Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.

The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.

On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.

15. What is keyword streaming?

Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.

16. How are bad links characterized?

  • Bad links have some characteristics like:
  • Website links that are not related to your sites.
  • Low Pagerank and Low traffic links
  • Links from link exchanges
  • Link from the same anchor texts coming from multiple websites.
  • Links from those sites that are not in Google index.
  • Blogs or articles spammy links
  • Paid links

17. What are the some best ways to get a natural backlink to your site?

For a newly launched website, the chances of getting fast and natural links are almost zero.One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead you can write for more than one time. What is more important is that you must do it only for reputed websites

18. Name some areas where keyword optimization is done?

  • For a better page ranking, keywords placement is important. The areas are:
  • Website Title
  • Website URL
  • Meta tag
  • Headings
  • Web page content

19. Why you do competitive analysis?

A competitive analysis is a very critical part while working out a marketing plan for any company. It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. With this evaluation, you can establish your USP (Unique Selling Prepostion) and therefore decide on what attributes you can focus in order to attract your target market.

20. Can you explain about Google Adwords?

If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this.It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.

21. In what areas of digital marketing are you the most knowledgeable?

Digital marketing is made up of many parts, including social media, email, SEO, paid search, and content marketing, to name only a few. There are the research and analytical parts of digital marketing, as well. As a digital marketer, you are expected to know a little about a variety of marketing methods. If you’ve specialized in one or more area, say through past experience or a digital marketing certification, which can help you to stand out from your competition. During the interview, feel free to demonstrate that you have that specialized knowledge, whether it’s Instagram, email marketing, web analytics, or something else.

22. What digital marketing trends do you see dominating the landscape soon?

Every digital marketer, no matter how novice or seasoned, should be paying attention to the field and watching for trends. You want to demonstrate to your interviewer that you’re proactive and alert to change. Obvious trends you can mention include the increase in video, Google’s mobile-first index, and the Accelerated Mobile Pages (AMP) project, and virtual reality. But what else is out there? Granted, you can’t predict which social media platform will rise to the top next or which popular marketing channel is about to crash and burn. Do some homework and be ready to talk about chatbots, predicted changes to SEO or other topics that show you realize digital marketing is constantly in flux—and that it’s your responsibility to stay on top of that flux.

23. What is your experience working with in-house staff, clients, outside agencies, freelancers, or subcontractors?

When you’re answering digital marketing interview questions, the interviewer will probably want to know about your experience in working with others because that’s common to the field. If you’ve worked with copywriters, designers, photographers, developers, or others to create and implement marketing campaigns, talk about your ability to be a team player, and tap into the expertise of others. If you’ve worked at an agency, you will want to talk about your approach to client management. If you’ve worked with digital marketing agencies, talk about your ability to communicate your needs and manage your budgets. Most jobs entail working with others, but digital marketing is so fast-paced with little room for error that it is perhaps even more critical in this domain.

24. Do you have other skills relevant to this job?

Can you write? Design? Are you analytical? Are you a strong project manager? Do you have previous experience as a freelance photographer? Or perhaps it’s your people skills that give you an edge? Think about it ahead of time, well before the interview, and be ready to talk about these other skills that can help you do that job better. Also, mention personal pursuits that are relevant to the job. Maybe you maintain a travel blog outside of work, or you have a large Instagram following. Highlighting activities like these shows the interviewer that you have a passion for digital marketing that extends beyond the paycheck.

25. What are the different ways to promote digital marketing?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • E-commerce Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing

26. Name some channels to promote digital marketing?

  • Affiliated Marketing
  • Email Marketing
  • Display Marketing
  • Search Marketing
  • Social Media
  • Social Networking
  • Social Marketing
  • Online PR
  • Video Advertising

27. What is a responsive website?

A website that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.

28. How can you increase traffic to a website in the most efficient manner?

To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.

However, the essential factor you need to focus is User Retention.

For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.

However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from few thousands of visits in just a few months.

By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.

29. What are the top digital marketing tools you are aware of?

Here are some of the top Digital Marketing Tools:

  • Keyword Discovery
  • RankWatch
  • Alexa Ranking
  • Moz
  • Google Analytics
  • StumbleUpon
  • Crazy Egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • Digital Point Keyword Tracker
  • Submit Express Link Popularity

30. Are you aware of the difference between direct marketing and branding?

In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.

But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.

31. What do you understand by Google AdWords Remarketing?

Google AdWords Remarketing is referred as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.

This kind of remarketing assists in targeting the right person or clad with right ads.

32. Explain the limitations of Online Marketing

The limitations hitched to Digital Marketing are as follow:

The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.

There prevails an uncertainty almost always since the services/products quality and their authentication cannot be fully confirmed.

Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.

33. How relevant are digital marketing certification?

Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.

34. What attracted you most to be a part of the Digital Marketing Industry?

Try to prepare more interview questions for marketing freshers and be honest with your answers. First of all, here you need to say the reason you applied for this job. Is it the reputation of the industry that attracted you most? Or is it the high pay scale of digital marketing professionals.

Via this question, the interviewer actually wants to learn about your commitment to this industry and also what factors in you make you different and the best pick from all the candidates who are available.
Thus it is essential that you reveal your enthusiasm and full commitment to this industry.
It is only with an honest answer that you will be able to reflect your dedication and commitment towards this sector in the long run.

35. How has your qualification helped your digital marketing career?

This is a good question if your degree is not related to marketing or digital marketing.

In this case, what were the skills you needed to complete your degree and dissertation and how it can be applied in digital marketing industry?

With this question, the employer wants to know what knowledge and skills you gained from the college could benefit their organization in the long run.

36. Can you mention any biggest challenge in your digital marketing career so far?

This is a tricky question as they want to know how you deal with the challenges.

Before you answer think carefully and it is fine to answer which resulted in a failure if you have learnt from it and how you could successfully implement later.

If you have a successful story, try to convince your future employer with this. Surely you will get through the interview.

37. What are the things that you prefer most in the field of Digital Marketing?

Say about the matter that you like related to this field. Consider the tasks you are looking ahead to for including in your day and the areas you do enjoy working the most.

38. How are you going to experience benefit from our Digital Marketing business?

All that you need to talk about here is your personal experience as well as your professional experience. Do talk about how the skills you are having is going to benefit the overall business.

Mention your own digital marketing story i.e. the things you have learned over the span of your work tenure with the previous company or team and how this very knowledge can help in the growth of the business.

Render focus upon the unique abilities you possess. Discuss what makes you different from all other applicants. In short, do talk regarding the skills, experience, and knowledge that you have acquired so far.

39. Which is essential: engagement numbers or the likes/followers?

Now, it’s again a tricky question!

In case you are not curious enough and don’t like to explore, you will never get to know that social media is not just about the number of followers or likes.

If those followers and likes don’t convert into sales or boost your business, what is the point to run after increasing them?

Therefore, it is the engagement that is better than those followers or likes.

40. What made you apply for this position in digital marketing?

With the answer you give, the employer needs to know about the business you worked in and what made you apply here. The role? The company? The salary? Or the location? If it is the salary please hide it from the employer as you will get a bad impression in this regard.

41.What do you mean by responsive website?

Responsive Website refers to a site created using Responsive Web Design (RWD). It is a fast website that responds very well to user interactions by being compatible with multiple devices and browsers.

42. Do you know the difference between branding and direct marketing?

In branding

An advertiser needs to expose his brand on applications and sites with mass reach. The most popular methods are custom ads, YouTube ads, remarketing, and display ads target.

In direct marketing

The advertiser is interested in communicating with the target audience. The most common campaigns are dynamic search ads, shopping ads, Search Network Only etc.

43. What are the limitations of Online Marketing?

Some of the limitations of Digital Marketing are:

(i) Intense Competition: since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It’s an uphill task to stand out and get noticed amongst such intense competition.

(ii) It can get overwhelming: there is so much information, so much data, onslaught of tools for everything, too many options that it’s easy to get overwhelmed and become confused. It takes practice and experience to get your head around it.

(iii) Analytics is only as good its user: sure, there’s analytics for every thing but you can’t do anything with plain data unless you know how to read it and how to make good use of it. It can easily become misleading and you can get stuck in chasing vain metrics and burning marketing cash at the wrong places.

44. How will your experience benefit our Digital Marketing business?
All you must talk about is the personal experience, your past, and how your skills will benefit the business overall. Talk about your Digital Marketing story that helped you learn a lot of things and how this knowledge could help the business.

Focus on your unique abilities. Talk about how you are different from the rest of the applicants. In crux, talk in terms of skills, knowledge, and experience you have got so far.

The question that you should really be answering is what value you will contribute as part of the team.

45. What do you mean by 301 redirects?

A 301 redirect is a process of reporting web browsers and search engines that a web page or site has been permanently moved to a new location. A 301 redirect includes the address to which the resource has been moved.

46. How would you improve the Pagerank of a page?

The Pagerank of a page improves by building backlinks. It is done through authority sites and high ranking web pages.

47. Explain What Is Google Adwords?

Google Adwords is the single most popular PPC advertising system in the world.   It works on Pay per click model. The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.

48. What Is Keyword Streaming?

Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.

49. Why Is Online Marketing Preferred More Than Offline Marketing?

  • Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
  • The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.
  • On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.

50. How Important Are Keywords From The Online Marketing Perspective?

Keywords determine how to drive organic traffic. Keyword research helps in optimizing the structure and content of the website. By including the right keywords in website’s URL, Meta descriptions, title tags and website content one can ensure a higher ranking of the webpage. But it isn’t just about SEO. Keyword research forms the basis of all digital marketing strategies.

51. How Would You Classify The Digital Marketing?

The digital marketing is divided into two segments, which are inbound marketing and outbound marketing. In inbound marketing, you can take help of social media in terms of content, e-books to get the maximum traffic on links. Whereas, outbound marketing encompassing emails, cold calls, placing ads or reach out targeted audience via digital mediums.

52. Which Are The Most Useful Online Marketing Tools?

Some of the most common tools that help in the Digital marketing effort include:

  • MailChimp–A powerful tool for email marketing campaigns.
  • Buzzsumo- An effective tool used in Content Marketing that assists in finding the most shared content on certain topics.
  • Canva- A simple to use graphic design software.
  • Ahrefs- An all in 1 SEO tool used to track keyword performance, measure social metrics, perform backlink analysis, analyze content, and do keyword research.
  • Buffer and HootSuite -social media automation tools that help in fully automating the postings on Facebook, Twitter, Google+, Facebook and LinkedIn.
  • GoogleAnalytics and Kissmetrics to track your digital marketing performance.

53. Why Do You Think Online Marketing Has Taken Over The Traditional Marketing Strategies?

Online marketing is a targeted and interactive way of reaching out to customers. Through various digital marketing platforms like Social media, LinkedIn, Blogs, PPC one can promote and advertise the brand in a cost-effective manner. Tools like Google Analytics help in keeping track of the efforts and calculate the return on investment and measure the results of the digital marketing efforts. Real-time information regarding a number of visitors, conversion rates enables the marketer to tweak the campaign so as to achieve the desired result effectively. Most of this is not possible with traditional marketing techniques.

54. Can Social Media Marketing Really Help My Business?

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

55. What Are The Benefits Of Social Media Marketing For My Company?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

56. How Should Companies Measure Their Social Media Marketing Success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers

57. How Much Does Social Media Marketing Cost? What’s The Roi?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

58. Does My Company Really Need A Blog For Social Media Marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing.

One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either.

59. Is Social Media Marketing Better For B2c Or B2b Businesses?

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

60. How Should We Be Using Facebook For Marketing?

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

61. How Should We Be Using Twitter For Marketing?

Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

62. How Should We Be Using Linkedin For Marketing?

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

63. Should We Be Using Google+ For Marketing?

Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore.

64. Is Youtube Important For Marketing?

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

65. Is Outreach An Important Part Of Social Media Marketing?

Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. Connect with other influencers in your industry via social media, and then build relationships with them through conversations and helping them to promote their content. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too!

66. Should Each Department In My Company Have Its Own Social Media Initiatives?

A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Sending differing messages causes more confusion to customers than anything else – consistency is

67. What Are Some Common Social Media Marketing Mistakes Business Make?

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

68. Do I Need To Send An Email Newsletter?

For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

69. How Long Should My Emails Be?

The average person will only spend about 20 seconds reading an email, so use that as a guideline. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down.

70. How Do I Write A Great Marketing Email?

The single best piece of advice we can give when it comes to writing a marketing email is to keep the following in mind: The purpose of every email you write is to deepen your relationship with each individual subscriber. That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman.

71. How Can I Get Subscribers To Open My Emails?

The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.

72. Should I Segment My Email Lists?

If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! Segmenting your email list is a great way to personalize marketing messages according to subscribers’ individual interests, making them that much more effective.

73. How Can I Increase My Click-through Rate?

Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.

74. How Do I Write A Great Call To Action?

Your call to action should be very clear, and very simple. It should be somewhere towards the top of your email for those who won’t finish reading the whole email, and then repeated again at the end for those who do read all the way through. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

75. What Does The Can-spam Law Say?

This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. Box as well, and to honor any subscriber’s request to unsubscribe by never emailing them again. Noncompliance with this law can be as high as $300 per email recipient.

76. What qualities should an effective PPC contain?

The effective qualities are,

  • Expansive

PPC is iterative. So the keyword list needs to be growing and adapting.

  • Relevance

List out the targeted keywords.

  • Exhaustive

Apart from the most essential keywords, it should cover the “long tail of search.”

77. What constitutes “bad links”?

The following constitute bad links,

  • The spammy links from blogs
  • The links from websites non-indexed in Google
  • Paid links
  • The links from low Page Rank and Low traffic
  • The links from websites that are irrelevant to your sites
  • The links from link exchanges
  • A link from the same anchor texts coming from various websites

78. Can you tell us what is the best way to get a natural backlink to your website?

If your website is newly launched, the opportunities of getting fast and natural links are not possible. But, one common way to get a natural backlink is to write guest posts on reputable websites in your niche. It is quite important that you must do it only for reputable websites.

79. What should one do to avoid penalty?

In order to avoid penalty,

  • Avoid stealing images or text from other domains
  • Don’t link to any other website with bad page rank
  • Avoid re-directing users to another web page through refresh meta-tags
  • Avoid using words like “link,” to hypertext and give a link to your website

80. What are the key elements to optimize the conversion rates per PPC?

The key elements to optimize conversion rates per PPC is,

  • Keep high degree of relevance between advertisements and similar landing pages
  • Write compelling content on your website relevant to the keyword
  • Review the design of your landing page. It should have the right color combination, GUI, and layout.
  • The web page should have an easy registration process. And of course, sign up for a newsletter.

81. What is the effective way to improve traffic to your website?

To effectively improve traffic, focus on referring links and SEO. It helps gain visitants and brand recognition. However, the most important factor is to focus on user retention.

82. What is the difference between branding and direct marketing?


An advertiser exposes his brand on major sites and applications. This reaches a large audience. Some popular methods are,

  • Custom Ads
  • YouTube ads
  • Remarketing and
  • Display ads target

Direct marketing

The advertiser shows interest to communicate with the target audience. The most common campaigns are,

  • Dynamic search ads
  • Shopping Ads
  • Search Network Only

83. How do you evaluate the PPC landing page is good & attractive?

A landing page is evaluated by the following elements.

  • Powerful Headline
  • Description
  • A Form to Capture Information
  • Clea Call to Action
  • Trust symbols
  • Supporting Images
  • Testimonials
  • Navigation

84. How do you stay updated with latest Digital Marketing trends?

Digital Marketing is a dynamic and evolving field. It is important to stay updated with blogs, books, and webinars. Stay updated with latest trends in digital marketing through MOZ website.

Gather information on SEO and SEO keywords. Find out blogs on digital marketing. It is good to consult an expert on all of these. In addition, read blog posts of Neil Patel on digital marketing.

85. What are the activities used to promote Digital marketing?

Activities to promote digital marketing are,

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • eCommerce Marketing
  • Social Media Marketing and
  • Email Marketing

86. What is the meaning of  “keywords” in digital marketing? What is it’s importance in SEO?

Keywords are entered into a search engine to find relevant information. Keywords are important for SEO and better page ranking. The way you place keywords reflects in your page ranking.

87. Which is important: the engagement rate (or) the followers/likes?

A high engagement rate is an excellent sign that your followers listen to what you ought to say. This is mainly important for brands that may want to introduce their products to the audience. Therefore, the engagement rate is better than the followers/likes.

88. Name some digital marketing channels?

Multiple channels promote digital marketing. Some multiple online marketing channels are,

  • Affiliated Marketing
  • Display Marketing
  • Email Marketing
  • Search Marketing
  • Social Marketing
  • Social Media
  • Social Networking
  • Online PR and
  • Video Advertising

89. What are Search Engines?

Search engines find the accurate and relevant information through World Wide Web. Some popular search engines are,

  • Google
  • Yahoo
  • Bing
  • com
  • com
  • Baidu
  • Wolframapha and
  • DuckDuckGo
  • Internet Archive
  • ru

90. What is PPC?

PPC stands for Pay Per Click. It is an advertising technique to direct traffic to websites. It is even known as Cost Per Click. Advertisers pay the website owner when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

91. What the key metrics to measure the success of paid search campaigns?

The success of paid search campaigns by following metrics.

  • Quality Score
  • Click-Through Rate(CTR)
  • Conversion Rate
  • Cost Per Conversion
  • Wasted Spend

92. How Do You Write A Great Call To Action?

Call To Action should be quite simple and very clear. Here are the tips to create a perfect call to action.

  • Use action-oriented text
  • Make your button text large and legible
  • Try using the first person
  • Keep it short
  • Create urgency

93. Mention the use of anchor tag in SEO?

The anchor tag is an important feature in Search Engine Optimization. It is used to make clickable text written on a hyperlink. It helps to create a link with relevant text on website/blog or a web page. It also refers to other links to your site. It is referred to as backlinks.

94. What are some techniques of Black Hat SEO?

Some techniques of Black Hat SEO is,

  • Keyword Stuffing
  • Cloaking
  • Doorway page
  • Link Farming
  • Hidden Text etc.

95. What is a Webmaster Tool?

Webmaster Tool is a free service by Google. It provides free data indexing. It points out crawl errors. In addition, it provides search queries and back-links information. It points out to website malware errors. It enables to submit the XML sitemap.

96. Can you tell us why do you take a competitive analysis?

Competitive analysis is a quite essential part while preparing a marketing plan for any business. It is recognizing the competitors and appraising their strategies to discover their strengths and weaknesses corresponding to those of your own service or product. With this analysis, you can establish your USP (Unique Selling Proposition) and consequently decide on what attributes you can focus on to entice your target market.

97. What do you mean by Spider?

Most of the search engines use programs called spiders to index websites. Spiders follow hyperlinks and collect textual and meta information for search engine databases. It may rate the content being indexed to help the search engine determine relevancy levels to a search.

98. Can you mention some PPC tools?

  • SEMrush
  • Optimizely
  • Unbounce
  • Keyword planner
  • Adwords Editor
  • AdWords Wrapper

99. What is cloaking?

Clocking is a technique used in Black Hat SEO. It enables to create two different types of pages, where the page content is presented to search engine spider.

100. What is the difference between SEO and SEM?

  • SEO

SEO enables your website to appear in search engine result pages (SERPs).

  • SEM

SEM is search engine marketing to purchase a space in search engine result page.